Pearl and Dean
Pearl and Dean is the best known cinema advertising contractor. This means they help tailor adverts to a specific target audience. For our film they are likely to not only put trailers for films in similar genres, but also advertisements for other products, such as Nike trainers and car adverts. Nike could approach Pearland Dean in order to reach their target audience.
As majority of our audience would be under 18, we wouldn't have advertising linked to alcohol or products associated with over 18s because we do not want to encourage teenage drinking and promote such items to a young audience.
As majority of our audience would be under 18, we wouldn't have advertising linked to alcohol or products associated with over 18s because we do not want to encourage teenage drinking and promote such items to a young audience.
Levi Hodge
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